Explore the fundamentals of the tourism industry, from cultural understanding to global trends. Gain insights into sustainable tourism practices and how to create unforgettable travel experiences for diverse audiences.
Core Courses
• Sustainable Tourism Practices (Optional)
Explore the balance between tourism development and environmental conservation.
• Cultural Codes in Tourism
Learn how to adapt tourism services to meet the cultural expectations of diverse visitors.
• Customer Engagement in Tourism
Understand how to enhance the visitor experience through storytelling, personalization, and quality service.
Cultural Enrichment Activities
• Guided Tours
Explore the cultural and historical landmarks of the French region, learning how tourism integrates with local heritage.
• French Gastronomy Experience
Immerse yourself in the flavors of France with curated tastings of cheeses, wines, and pastries.
• Networking Sessions (Optional)
Connect with industry leaders, experts, and peers during planned networking events.
A one-week immersive program for students aged 15-18 and young adults, BSE combines hands-on workshops, expert mentorship, and cultural immersion—all in an English-speaking environment.
