Develop essential skills in leadership, strategy, marketing, and intercultural communication. These courses are designed to empower students with the knowledge and tools to succeed in the global business environment.
Core Courses
• Marketing Strategies
Understand market segmentation, consumer behavior, and innovative approaches to business marketing.
Optional Extension: Deep dive into digital marketing trends and analytics.
• Revenue Management
Explore pricing strategies, demand forecasting, and profitability management within the hospitality and tourism industries.
• Startup Management School (Optional)
Learn the basics of entrepreneurship, business planning, and innovation for launching successful ventures.
Optional Extension: Develop your own business pitch and receive expert feedback.
• Control and Financial Management
Gain insights into budgeting, cost control, and financial reporting for effective organizational management.
• Strategic Business Management
Understand financial planning, business operations, and market analysis.
• Global Leadership & Negotiation
Develop decision-making skills and business diplomacy strategies.
A one-week immersive program for students aged 15-18 and young adults, BSE combines hands-on workshops, expert mentorship, and cultural immersion—all in an English-speaking environment.
